Overview
The Mapp Engage Variables panel lists the variables that you can insert into the message, for example system links, coupons, or conversion tracking. You select a category and insert a variable at the desired position in the message.
For a conceptual overview of the variables, see Mapp Engage Variables.
Navigation Path
Create New > Message > Email Message > HTML Email > Create > Mapp Engage Variables
You can also access it from draft messages: Messages > Draft Messages > Email
Panel Elements
Element | Description |
|---|---|
Category | Selects the variable category. The list below shows the variables of the selected category. |
Plus icon | Selects the variable. Then right-click in the message where you want to insert the variable and click Insert. |
Drag handle (dotted icon) | Drag the variable to the desired position in the message. |
Show more …? | Appears if a category contains more entries than shown, for example Show more Landing Pages?. Opens a search for further entries. |
Question mark icon | Opens the help. |
X icon | Closes the panel. |
Categories
In the HTML email editor, the panel offers the following categories. The Landing Pages category is only shown if landing pages are available.
Category | Inserts | Reference |
|---|---|---|
System Links | Links to the online version, the mobile version, the forwarding page, the unsubscribe page, and the profile page. | |
Conversion Tracking | A conversion tracking variable for the message. | |
Content / Attachment | Content from a web address, individual attachments, or the title of an RSS feed. | |
Coupon | A code from a coupon list. | |
Barcode | A barcode image. | |
Group Attributes | Data of the group from which the message is sent. | |
Social Networks | A link for sharing the message on social networks. | |
Landing Pages | A link to a landing page. |
Placeholders for message, group, and system data that are not in the panel can be typed directly into the message. See Placeholders for Message, Group, and System Data.
Other Editors
The panel is also available in other editors. The categories depend on the editor:
SMS editor: System Links, Conversion Tracking, Content / Attachment, Coupon, Barcode, Group Attributes, and Social Networks. For system links, use the Text variants. The HTML variants insert HTML link code, which the SMS shows as plain text.
Do not use the Barcode category: it inserts an HTML image tag, which an SMS cannot display.Build & Design step of a landing page: only Landing Pages and Content / Attachment. Content / Attachment contains only the Insert Ad variable. See 2. Build & Design.